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Social Media and Your Career

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Social media has become very much a way of life for many of us. As a marketer, the advent of social media is superb, opening up many avenues for us to reach out to our target audience, at a fraction of the cost as opposed to spending on traditional advertising media. Most importantly, it allows for tracking of performance. You know that all important ROI discussions we have in the office, and more so the justifying of marketing spends. Ever since I helped set-up the Facebook page for my then employer some 7 years back, I never looked back.  Social media has and will always be part of my integrated marketing plans. It has also become a part of my life, evident from how I also evolved to be a parent blogger. I am one who cannot get past a day without checking my Instagram, Facebook and Dayre accounts, and the number of platforms I have accounts on is numerous. There are probably some which I have already forgotten about. As my colleague puts it, I have quite an activ